AI Models
Seeker
A better Linear model with AI to dynamically adjust credit to each touchpoint and account for untracked conversions, analyzing interactions based on intent and performance.
AI dynamically credits any touchpoint 0%-100%.
Phantom
A better First Click model, enhanced with AI to account for untracked conversions, focusing on the initial touchpoint while considering subsequent interactions.
AI dynamically credits first click 85%-115%.
Endgame
A better Last Click model, prioritizing the final interaction with AI enhancement, yet acknowledging earlier engagements and accounting for untracked conversions.
AI dynamically credits last click 85%-115%.
Traditional Models
First Click
Attributes all conversion credit to the first touchpoint, highlighting which efforts drive initial awareness.
100% credit to the first click
Linear Click
Equally divides conversion credit among all touchpoints, offering a balanced view of customer engagement.
Credit distributed evenly amongst every click.
Last Click
Gives all conversion credit to the last touchpoint, useful for identifying final influence on customer decisions.
100% credit to the last click
